In an international township deep inside a lush rural area overlooking the Bay of Bengal, you’ll find a project working for clean waters and innovative rural development while creating livelihoods for people from the surrounding villages. The project is a part of Auroville, a self-sustaining community in rural India with people from all around the world working together to promote sustainable development, inclusion, peace, and diversity.
Waterways around the world are increasingly being polluted by harmful chemicals and unwanted bacteria stemming from residential sewer waters and polluting industries. This often ends up in the oceans or larger water bodies, either directly or only partly cleared from harmful toxins with devastating effects on ecosystems and animal life.
Our probiotic technology partner in Auroville used decades to research how probiotics could reduce potentially harmful bacteria and chemicals, and clean the waters. Most of their work is focused on implementing probiotics in farming, aquaculture and river cleaning. Yet, they are also making cleaning and personal care products with the intention of enabling all people to be a part of helping reverse water contamination around the world. By providing people with probiotic products in their everyday lives such as soaps, shampoos and residential cleaning products, individuals are empowered to be a part of a solution to water pollution and contamination. As the products wash down the drain, the probiotic microbes consume unwanted chemicals and bacteria in the waterways, resulting in cleaner waters where ecosystems can thrive.
Probiotics are not only great for waterways, but they are also amazing for our bodies and health. As personal care products, they help fend off and even consume unwanted bacteria and chemicals on the skin. As cleaning products, they help you maintain a clean and healthy home, without the use of potentially harmful chemicals and promote an environment with good bacteria, which is essential for our health. Read more about probiotics and their benefits here.
The probiotics also change the composition of the soap in the soap making, contributing to making the soap gentle to the skin and scalp, while cleansing and detoxifying*.
*By toxins we refer to bacteria and bacterial toxin traces as well as pollutants such as carbons in the air. By detoxifying we mean that the cleaning agent helps release and remove these toxins from the pores and skin, hair, surfaces, or water bodies.
